集團企業因素與光碟機事業競爭力之研究
Date Issued
2004
Date
2004
Author(s)
趙健宏
DOI
zh-TW
Abstract
Based on the model of “Value Chain” and the concept of “mutual relationship” from Porter (1985), we analyze the industry dynamics of Optical Disk Drive (ODD) in Taiwan, especially the group type management. By comparing the performances between Taiwan and Korea ODD companies, we also give our suggestions corresponding to the future trends.
The technology of ODD is easy to access and the capital investment needed at the early stage is low. Due to the low entry barriers, many Taiwan manufacturers entered ODD industry during the last decade. Up to now, ODD industry has grown up to be a mature and competitive one. Although the performance of these manufacturers is quite different, we find that manufacturers with relevant diversification have better performance than those without such diversification.
Possible reasons for diversified manufacturers’ better performance include sharing the same brands, marketing channels and global distribution systems. The mutual relations help group companies not only keep their customers and stabilize their sales but also gain economies of scale. Group companies then raise capital for further expanding, which makes other companies without group background hard to compete and imitate and also increases entry barriers of ODD industry.
The most significant difference between Taiwan and Korean companies is the degree of vertical integration. It gives Korean manufacturers full advantages to perform well in research and development and product launching time, especially for high-end products. Korean companies’ management and arrangement in electrical home appliances markets are also the main reason for their different development and performance in consumer electronic markets.
Facing Korean competitors with such advantages, Taiwan ODD manufacturers should cooperate closer with their own group companies. It is better to enter consumer electronic markets by an OEM/ODM model, which is most familiar to them. Handling the channels of consumer electronic markets and developing their own brand value should be the next step.
Subjects
交互關係
光碟機
價值鏈
集團背景
Optical Disk Drive
Group background
Value chain
Mutual relationship
Type
thesis
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