The Spatiality of Online Group-buying—A Case Study of BuyTogether Board in PTT
Date Issued
2008
Date
2008
Author(s)
TSAI, PEI-YING
Abstract
The vigorous network application and the innovation, has brought the brand-new experience of life. The geography starts to ponder the significance of cyberspace. This research is about online group-buying and takes the “BuyTogether board” in “PTT”, which is the most popular BBS station in Taiwan as the object of observation, to understand how the individuals gather, create transaction behavior and make a set of rules through the text analysis and in-depth interview. There are three dimensions in online group-buying, including the network interface, consumption behavior and virtual community. First, online group-buying helps the consumers get economic benefits, but the other side the cost and risk is too high to support them. Second, they have to construct a mechanism of trust, including the system of management and the tacit agreements belongs to the” online-villagers” in PTT. Finally I make a discussion about the space and the spatiality. The real space and cyberspace interweave and are appropriated each other in the world of BuyTogether board.
Subjects
spatiality,
consumption
online group-buying
virtual community
Type
thesis
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