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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Maximizing Customer Equity by Segmentation (MCES): Proposing a Decision Support System Based on Modified K-Means
Details
Maximizing Customer Equity by Segmentation (MCES): Proposing a Decision Support System Based on Modified K-Means
Journal
行銷科學學報
Journal Volume
1
Journal Issue
1
Pages
43-64
Date Issued
2005
Author(s)
陳家祥
黃俊堯
Russell K. H. Ching
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/471944
URL
http://www.AiritiLibrary.com/Publication/Index/18166601-200504-201410220017-201410220017-43-64
Type
journal article