Maximizing Customer Equity by Segmentation (MCES): Proposing a Decision Support System Based on Modified K-Means

Journal

行銷科學學報

Journal Volume

1

Journal Issue

1

Pages

43-64

Date Issued

2005

Author(s)

陳家祥

Russell K. H. Ching

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/471944

URL

http://www.AiritiLibrary.com/Publication/Index/18166601-200504-201410220017-201410220017-43-64

Type

journal article