Information Diffusion among Users on Facebook Fan Pages over Time: Its Impact on Box-Office Revenues for Movies
Date Issued
2014
Date
2014
Author(s)
Tang, Wan-Hsin
Abstract
With the rapid growth and the maturity of online social networking applications, many people share their activities and opinions through social media. Facebook is one of the fastest growing social networks and has experienced a burst of popularity in recent years. In this study, we propose a framework to investigate the impact of social influence of a Facebook fan page on the movie box-office revenue. The proposed framework contains two phases. First, we develop the Global Influence Model to estimate the user influence and predict the engagements between the fan page and users. Next, we propose the Linear Box-Office Revenue Prediction Model to establish the relationship between Facebook fan pages and movie box-office revenues by utilizing the social influence and some statistics obtained from Facebook fan pages. The experiment results show that the accuracy of forecasting revenues for movies can be improved significantly by considering the social influence.
Subjects
社群網路
訊息傳播
時間序列預測
Type
thesis
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