The Meaning of Modern Japanese Women’s Make-up Transformation
Date Issued
2009
Date
2009
Author(s)
Sotani, Yuriko
Abstract
The Meaning of Modern Japanese Women’s Make-up Transformationummaryake-up is one of the most popular human cultural behaviors ever since. Within different generations, belonging enterprises and cultures, the idea of make-up changes over time. Enthusiastic make-up persons arose from the changes of cosmetics symbolization and cosmetics circulation, in 1990’s, Clothing symbolization had been satisfied in the end of 1980’s; thus, the culture switched to cosmetics symbolization in 1990’s. The symbolized cosmetics were varied, and it was divided into several functions like clothes which can be collocated to each other. Meanwhile, there were also changes in the market. Consumers can touch and try on those cosmetics from expensive ones in the department stores & open-shelf ones in drug stores, and then they decided to buy it or not. Therefore, consumers can freely choose various cosmetics. Besides, they changed from accepting “Symbol” into “Collocating” cosmetics. Thus, women’s souls were inspired by cosmetics, and some of them were enthusiastic “acceptable” make-up fans. Hence, make-up is becoming an important issue which we can not igore. In this research, I select “Japanese make-up fans” as the objectors to discuss their unique “reading”, “writing”& “discussing” articles, and it reveals the meaning of modern Japanese women’s make-up tranformation.
Subjects
make up
Japan
consumption
symbol
fan
OTAKU
Type
thesis
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ntu-98-R93325016-1.pdf
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