Modulization of ordering process
Date Issued
2006
Date
2006
Author(s)
Wang, Chi-Ying
DOI
zh-TW
Abstract
With the changing external environment and more complicated operational activities，the escalation of operational efficiency for a transnational enterprise is an important way to create competitive advantage。This research focuses on two main issues。One is “the coordination mechanism for a transnational enterprise”，and the other is “business process reengineering”。Because the industrial PC environment belongs to a niche market, and there are some industry characteristic，such as『product variety』，『customization』，and 『good product margin』，it will attract some potential companies to compete in this field。Although Advantech is a leading company in this field now，to cope with future competition，it’s time to check the existing performance and competitive advantage。With continuous expansion of scope and market，the scale of organization is also getting huge。Therefore，how to sustain the flexibility and the operation efficiency to create competitive advantage is a key objective for future strategy consideration。In this paper，the main objective is to reengineer the ordering process through task redefinition and redesign of information flow。Through ordering process reengineering，the new process can bring more information value and efficiency not only to increase decision quality，but to bring Advantech to a new strategy position。
This research will make some suggestion to Advantech through studying the existing bottleneck and considering its future strategy configuration。The conclusions are made below：
1.Modularizing the process can shorten ordering process，increase processing efficiency，and improve the ability of customer response。
2.Integrating fragmented systems into logistic centers as a centralized customer database can increase information value through efficient flowing，and increase customer satisfaction by data analysis and customized services。
3.Innovating the business model from supplier driven to customer driven is a major change。Taking advantage of demand-driven model can avoid inaccurate forecasting problem and can decrease total inventory amount。By this new model，Advantech can use it to increase total operational efficiency，to decrease operation cost，and to create its sustainable competitive advantage。
Subjects
模組化
工業電腦產業
接單流程
Modulization
Industrial computer
order-processing
Type
thesis
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