Analysis of Consumer Transaction Records Take the Database of Funerary Services as an Example

With the prevalence of the Internet, Internet of Things, and database, marketing databases have become more complete and accurate. This paper examines the interactivity between consumers and products and analyzed consumption records provided by enterprises in three dimensions – consumer, product, and that between consumer and product. The correlation coefficient among products are the reference for the analysis of the product dimension. For the other two dimensions, the CAI analysis is used as benchmark for Filiality Index. The results may help enterprises in predicting the path to purchase of consumers, future consumption activeness as well as the types of product R&D.