Strategies of Entering Chinese Mainland Market by Taiwan’s Picture Archiving and Communications System Companies
Date Issued
2007
Date
2007
Author(s)
Pan, Wen-Lung
DOI
zh-TW
Abstract
This research is based on the point of view of a Taiwan’s PACS (Picture Archiving and Communications System) companies to explore those relative strategies for the entry of the Chinese mainland market. Due to the characteristics of PACS industry in impression of original production location, emphasis of local support, strict law regulation and clear industrial standard, strategies of entering Chinese mainland market have been dramatically influenced. Compared to China market, Taiwan’s PACS industry has been developed much earlier. Competition methods and environment changes experienced by Taiwan’s PACS companies could similarly occur in China’s market. Through analysis, strategies that had been adapted by Taiwan’s PACS companies match with the strategies being used in China’s PACS companies. Since Taiwan’s market has been saturated and its result of major vendors has been decided, this research, via Taiwan’s experience, is to speculate successful possibility of those strategies in China enterprises.
Essence of PACS is the complementary of medical imaging modalities. Without input of imaging modalities, PACS has no ability to display its function. As international named brands such as GE, Siemens and Philips etc. have been aware of the importance of PACS; they typically sell their PACS by using the sale of their own modalities simultaneously, which also create a lock-in effect in their own client and a source of better profit as well. This industrial situation, however, was changed by the emergence of DICOM standard in 1993. DICOM (Digital Imaging and Communications in Medicine) is standard of industry and is promoted and produced by ACR (American College of Radiology) and NEMA (National Electronic Manufactures Association). It provides a same standard protocol for both modality and PACS, which enable the images produced from different brands of modalities running through different vendor’s PACS. After emergence of industry standard, small or medium newcomers, via providing specific PACS products, have opportunity to compete for their survival room. Certainly market competition also has been coming up because of lower entry level. According to the newest result of industry investigation, most of those top-leading PACS companies are local companies in the Chinese mainland market. What kinds of obstacles have been built up by the top leading PACS businesses in China? How can Taiwan’s PACS vendors compete with them? During the procedure of this research, some general advantages such as prior experience, better pricing due to culture leading, elasticity of venture spirit, and etc. in Taiwan companies can be considered as competitive advantages in Taiwan’s PACS companies. At the end, detail exploration of planning procedure of entering Chinese mainland market from one of Taiwan’s PACS companies is illustrated. And proper competitive strategies are also speculated for such company.
Although this research is conducted for PACS vendor, it also has its own reference value for those emerging industries in China such as software service, medical related business etc.
Subjects
醫療影像儲存傳輸系統
六力分析
進入策略
競爭策略
PACS
Six Forces
Entering Strategies
Competitive Strategies
Type
other
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