From Cultural and Creative Gilded to Moral Economic －The Action of Pinglin Taiwan Blue Magpie Tea
Date Issued
2013
Date
2013
Author(s)
Hsiao, Ting-Hiung
Abstract
This thesis focuses on the issue of “the action of Pinglin Taiwan Blue Magpie tea”. It explores how Pinglin through developing a call for protection of the tea to bring up an ecological farming possibility which is more practical in local rural, and also shows progressive agriculture thinking.
This paper first gives a brief overview of the history of tea industry in Taiwan. And then it analyzes that during the history, how this industry has emerged various industrial transformation types based on different construction of value added, while currently it has become the “cultural and creative gilded” industry type.
Moreover, as Polanyi interprets the concept of “economy” from Aristotle, the term of “economy” includes “community”, “self-sufficiency“, and “justice”, and it is a moral economic thought. The combination of this argument and "Satoyama initiative", the practice of eco-diversity farming, becomes the foundation of “the action of Pinglin Taiwan Blue Magpie tea”. The action builds a new industrial model to break through the path of “cultural and creative gilded” industrial transformation.
Meanwhile, this paper also addresses the Satoyama co-exist example of Oriental White Stork from Toyooka, Japan. With an analysis of this co-exist historical construction, the study traces why and how Toyooka developed "the Oriental White Stork farming" through restoration of white storks to develop, and even established a strong support system.
Finally, the research examines how the actors involving in Pinglin apply the model of Toyooka to develop the "moral economy transformation" of tea industry, "the action of Pinglin Taiwan Blue Magpie tea”. It also illustrates that the exclusive supporting system of Pinglin is constructed of several supporting units in different levels that are triggered by the events behind the action.
Subjects
產業轉型
道德經濟
文創鍍金
里山共生
行動研究
Type
thesis
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