Moving from a Localization Strategy to a Transnational Strategy: The Case of SThree
Date Issued
2012
Date
2012
Author(s)
White, Daniel-Scott
Abstract
Recruiting firms can mitigate the risk of high unemployment rates through geographic diversification. To do so, they may choose from one of the Four Basic Strategies of global expansion. Over time, however, as firms grow and expand around the globe, they often need to change strategies due to the emergence of competitors. This thesis involves the case study of the specialized staffing firm SThree and the choices it faces in a changing competitive environment. The central question addressed in this thesis is: Is SThree moving towards a Global Standardization Strategy or a Transnational Strategy?
Subjects
sthree
global
strategy
transnational
international
localization
standardization
SDGs
Type
thesis
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ntu-101-R99749033-1.pdf
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