A Case Study of the Transformation Strategy for Small and Medium Scale IC Design Houses
Date Issued
2007
Date
2007
Author(s)
Tsai, Cheng-Hsien
DOI
zh-TW
Abstract
IC design houses are different from each other in many aspects such as the scale, financial strength, technologies and market share. For the small and medium-scale IC design houses, they have been facing more fierce challenges than the large and super large-scale companies in terms of market competition and rapid technological advances. Hence, it is important that these organizations conduct strategic planning and management to identify and describe the strategies that managers can pursue to achieve superior performance and competitive advantages for their organizations.
In this thesis, we adopt three analytical models : Michael Porter Five Forces Model, Andrew Grove Six Forces Model and Allan Afuah Determinants of Profitability, to analyze the current IC design industry and its competitive environment to identify opportunities and threats. Furthermore, a Taiwan medium scale IC design house is used as an example to provide in-depth examination of the challenges and difficulties it faces, including external competitive environment, internal operating environment, organization's positioning in the industry and market segment.
Finally, based on our analysis, a set of strategies are proposed for struggling small and medium-scale IC design houses to attain competitive advantages and achieve organization's goals such as strategic shift and organizational transformation.
Subjects
IC設計
完全解決方案
整合元件製造
PC晶片組
晶圓代工
轉型策略
變革與創新
關鍵成功因素
IC design
total solution
integrated device manufacturing
PC chipset
wafer foundry
transformation strategy
reformation and innovation
key successful factor
Type
other
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