Examine Persuasion Strategies in Chinese on Social Media.
Part Of
Proceedings of the 35th Pacific Asia Conference on Language, Information and Computation
Start Page
108
End Page
118
Date Issued
2021
Author(s)
Abstract
Studies based on linguistic theories have reported that internet celebrities employ various persuasion strategies in their speeches. Since persuasion is closely related to pragmatics which involves people’s cultural background or world knowledge and makes it harder for researchers to capture a specific pattern, various features are proposed by different researchers from a speaker’s perspective. In this paper, we tackle whether these theory-based features can be implemented quantitatively with statistic measurements from both speakers’ and readers’ perspectives in large datasets. We have examined these features based on cohesion and coherence which can help investigate the language use of the internet celebrities syntactically, semantically and even pragmatically. The results present that the extracted features in this study have an effect in identifying the high-influence speakers, and can be further implemented to predict influencers on social media automatically. © 2021 Association for Computational Lingustics. All Rights Reserved.
Type
book part