Analysis of remittance, consumer behavior and Taiwan product brand acceptance level of foreign worker in Taiwan.
Date Issued
2009
Date
2009
Author(s)
Diep, Thu-Hong
Abstract
Abstract This thesis analyzes consumption behavior, remittance of blue foreign workers in Taiwan. Research method is a combination between interviewing and distribute questionnaire. Received data is passed through statistical software (SPSS) and then analyzed together with interviewing content to discuss. The result includes: (1) consumption level of foreign workers in Taiwan is not high and depends on their different characteristics, especially their family economic status. (2)Acceptance level for Taiwan products is quite high, especially for electronic equipments. Moreover, when foreign workers come back to their country, there are many people willing to continue purchasing Taiwan products. (3) There is a high ratio of remittance from foreign workers in Taiwan in which sending by black market is not inconsiderable. Therefore not only the government has problem to manage the remittance flow but also there is a high risk to foreign workers. (4) Besides the amount of money for remittance, foreign workers spend very few for finance investment, almost is kept with them. (5) The cause and motivation for the remittance of foreign workers is mainly due to their family economic problem. That money will afford their family living expense and also be accumulated for their future business establishment.
Subjects
foreign workers
Consumption Behavior
Remittance
SDGs
Type
thesis
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