Competitive Development Strategies for Mobile App Developers
Date Issued
2014
Date
2014
Author(s)
Hu, Zong-Dao
Abstract
Many previous multichannel models allow sellers to sell products through multiple channels and every consumer to purchase them from various channels. However, in mobile app market, once a consumer joins a mobile platform, the consumer only purchases apps from the platform since the apps can only be run on it. Moreover, if developers adopt the hybrid approach to develop an app, it is almost free to reproduce the app for another platform. Therefore, in this thesis, we propose a model to investigate how to select the optimal development strategy for app developers, where the model takes the market share of the platforms, platform preferences, framework compatibility, commissions and degree of cost of quality into considerations. Our proposed model can find not only the most profitable region for each development strategy but also discuss the implications for platform and framework providers under various market conditions. It also shows that developers will develop apps for the platform of a large enough market share, not for both platforms even though consumers have very strong preferences to the platform of a smaller market share. Therefore, the analytical results can help developers adopt the appropriate strategy based on the characteristics of the mobile app market, and provide valuable insights for platform and framework providers.
Subjects
行動應用程式
開發策略
應用程式平台
應用程式框架
多通路模型
Type
thesis
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