Effect of Negative to Positive Mood Shift and Bias Correction on Product Judgment: Utilitarian and Hedonic Evaluative Orientation
Date Issued
2016
Date
2016
Author(s)
Lee, Meng-Hsuan
Subjects
Mood Shift
Bias Correction
Product Attitude
Utilitarian Evaluative Orientation
Hedonic Evaluative Orientation
Type
thesis