They support, so we talk: the effects of other users on self-disclosure on social networking sites
Journal
Information Technology and People
Date Issued
2020
Author(s)
Abstract
Purpose Social networking sites (SNSs) have significantly influenced people's lives and changed their behavior. Although previous research has explored self-disclosure in virtual communities, little is known about the impact of other users, particularly their online social support, on self-disclosure. The aim of this study is to explore how online social support dimensions (i.e., emotional, informational, esteem, instrumental and network support) influence people's self-disclosure, which in turn affects their commitment to SNSs. Design/methodology/approach Based on social exchange theory, this study proposes a research model that explores the role of other users on self-disclosure. This study collects data from a sample of 558 respondents and applies the structural equation modeling technique to test the research model. Findings The findings show that users are motivated to disclose information and commit to a specific SNS because of the supportive climate. Results also show that self-disclosure mediates the effect of online social support on users' commitment to SNSs. Originality/value This study focuses on the influence of other users' roles on self-disclosure on SNSs, extending the application of social exchange theory.
Type
journal article