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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments
Details
Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments
Journal
2010 INFORMS Marketing Science Conference
Date Issued
2010-01
Author(s)
YI-WEN CHIEN
Hsiao C.
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/359998
Type
conference paper