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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Social media and human need satisfaction: Implications for social media marketing
Details
Social media and human need satisfaction: Implications for social media marketing
Journal
Business Horizons
Journal Volume
58
Journal Issue
3
Pages
335-345
Date Issued
2015
Author(s)
Zhu, Y.-Q.
HOUN-GEE CHEN
DOI
10.1016/j.bushor.2015.01.006
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/471993
URL
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84928824231&doi=10.1016%2fj.bushor.2015.01.006&partnerID=40&md5=f12e16dd4850899b41473eaf6e2f18b7
Type
journal article