The Measurement of m-Portal User Satisfaction

The maturity and population of wireless communication technology soars the number of mobile internet users , and drives the development of mobile service. Mobile portal is a critical part of mobile service value chain, nevertheless , there is a lack of applicable quality measurement scale for mobile service. Therefore, this study focuses on the development of the measurement of mobile portal user satisfaction.
This study integrates system quality, information quality, service quality, and mobile value, and develops original items for measuring the user satisfaction of mobile portal. Besides, it develops corresponding items from original dimensions. And this study use Internet questionnaire to perform the verification of items.
According to the developing process of scale, this study purifies scale. After this process, it develops a scale including thirty-six items and six dimensions. Through reliability and validity analysis, it also proofs that the scale can be used to measure the user satisfaction of mobile portal.