On the Biasing Judgment of Innovation: Context Effect of Existent Brand

Resource

Taiwan Academy of Management Journal 4 (3): 339-356

Journal

Taiwan Academy of Management Journal

Journal Volume

4

Journal Issue

3

Pages

339-356

Date Issued

2004

Date

2004

Author(s)

Hsiao, C.

簡怡雯(Yi-Wen Chien)

DOI

10.6295/TAMJ.2004.0403.04

URI

http://ntur.lib.ntu.edu.tw//handle/246246/83635

File(s)

Name

6.doc

Size

123.5 KB

Format

Microsoft Word

Checksum

(MD5):16121b4dd6d8aed88df46af58a4f0511