The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects
Resource
多國籍企業管理評論 1 (1): 143-176
Journal
多國籍企業管理評論
Journal Issue
1
Pages
143-176
Date Issued
2007
Date
2007
Author(s)
Huang, Je-Sheng
Type
journal article