A Concerto of Consumer Culture in Taipei: Eastern District and Eastern District Girls
Date Issued
2012
Date
2012
Author(s)
Wu, Ching-Yi
Abstract
Under the chain of globalization, the legend of eastern district appeared on the landscape gathered by the office buildings and all kinds of consumer culture. This thesis tried to discuss how to make the fashion aura through the consumer body performances, actions and attitudes. Furthermore, under the system of “group-space-culture-identification”, it need to investigate the consumer society background of eastern district girls in Taipei. The meanings of these labels are not only talking about the consumer network, but the interlaced mass communication from spatial development, consumer culture and the pluralistic society.
Therefore, taking the history of the spatial development in eastern district as a research background, this thesis tried to analyze the consumer environment which tends to different city phenomenon in eastern district, for example, the department stores shopping district, the trend of the medical aesthetic market, the prevalence of select shops, the pluralistic recreational activities, and the culture of night club. For finding the reason of how eastern district girls became famous, I observed the characteristic from their appearances, collected the opinions from exclusive interviews. Through the research process and results, people could realize the looks, attitudes, thoughts, exclusiveness and acceptance of eastern district girls.
Everyone has its own esthetic sensibility, when discussing the attitude of exclusiveness and acceptance to eastern district girls, it all build on the impression from them. Eastern district girls exist on the gestation in eastern district, as soon as leaving the breeding ground, they still can keep the attitude and self-confidence to face the outside incentive and culture shock. They do not need to hide or confront positions. The meaning of eastern district girls is an epitome of the consumer culture. Therefore, people could see the city accommodation in the circumstance of eastern district girls from now on.
Subjects
consumer culture
eastern district
body performances
attitude
Type
thesis
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