The Impact of Decision Stage on the Usage of Decision Strategies
Date Issued
2012
Date
2012
Author(s)
Wu, Bing-Rong
Abstract
This research examines the impact of decision stage on the usage of decision strategies in the two-staged decision. Because it is more difficult to make a decision in Stage 1 than in Stage 2, decision makers tend to use rejecting strategy more in Stage 1 than in Stage 2. Besides, the gap of difficulty between stages moderates the impact of regulatory focus on the strategy usage. Promotion-focused people use rejecting strategy more in Stage 1 than in Stage 2, whereas prevention-focused people have no difference in the usage of rejecting strategy between two stages. Moreover, when the used strategy fits the regulatory focus, the decision makers would be more satisfied than those who use the other strategy. Finally, if promotion-focused people use the strategy which is not regulatory-fit, they are more possible to shift strategy in Stage 2 than those who use the regulatory-fit strategy. But whatever strategy prevention-focused people use, there are no difference between their tendencies to shift strategy.
Subjects
Choose
Reject
Decision Strategy
Decision stage
Regulatory focus
Satisfaction
Type
thesis
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