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College of Management / 管理學院
Information Management / 資訊管理學系
Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration
Details
Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration
Journal
International Journal of Online Marketing
Journal Volume
7
Journal Issue
3
Pages
1-19
Date Issued
2017
Author(s)
Wang, Chen-Ya
Lin, Yi-Chun
Chang, Hsia-Ching
SENG-CHO CHOU
DOI
10.4018/IJOM.2017070101
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/456044
Type
journal article
