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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Brand Equity as Real Option Premium
Details
Brand Equity as Real Option Premium
Resource
TIMS 1994 Marketing Science Conference(1994)
Journal
1994 Marketing Science Conference
Date Issued
1994-03
Author(s)
SHAN-YU CHOU
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/311078
Type
conference paper