社會因素、信賴環境與技術接受： 以3G行動電話之散佈為例
Date Issued
2005
Date
2005
Author(s)
薛季倫
DOI
zh-TW
Abstract
Traders of mobile communication compete vigorously for 3G licenses, and they operate 3G mobile communication markets progressively. Nowadays, there are many researches discussing the environments of competition of 3G mobile phone in the view of strategy, or discussing the consumer structure in the view of sales. There is not yet discussion on internal perceptions from the view of consumers. In this research, we will focus on the TAM designed by the information technology in order to discuss: consumers’ internal perceptions in 3G mobile phone; both the long-term and near-term usefulness of perception; intention; attitude and the relativity between consumers and the mobile phone etc.
The distribution of 3G mobile phone has its special mode. According to many researches, the distribution is much related to social factors. Since large quantities of information are needed to be transmitted in the wireless network, the network safety is important on 3G mobile communication. Therefore, we adapt LISREL as our method of analysis and the reliability of consumers and social influencing factors in the wireless network are discussed.
Major findings are as follows:
1.Social influences and trust environment of wireless network have significant importance on consumers’ using 3G mobile phone.
2.In long term, 3G mobile phone is not considered to be useful for the consumers.
3.Near-term usefulness of 3G mobile phone has significant influence on long-term usefulness, intension and attitude.
4.The ease of use of 3G mobile phone has significant influence on near-term usefulness.
5.There are significant difference between internal perceptions and relativity between high-involvement consumers and low-involvement consumers.
Subjects
技術接受模型(TAM)
知覺短期有用性
知覺長期有用性
易用性
意願
態度
線性結構關係模式(LISREL)
Technology acceptance model
usefulness of near-term perception
usefulness of long-term perception
ease of use
intension
LISREL
Type
thesis
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