An Investigation into Decision-Making on the Development of Culture Creative Scenery.
Date Issued
2005
Date
2005
Author(s)
Yu-Sin, Chin
DOI
zh-TW
Abstract
Culture creative industry has played an important role in the worldwide economy development in the 21st century, and paralleled with high technology industry as the power of new economy development. Not only the development of culture creative scenery can improve growth in tourism, but also promote local economy.
Much cultural treasure has been cultivated from the five thousand years of Chinese history. Although the political factor has resulted in economic, cultural, social, and conceptual differences, the people in Mainland China and Taiwan are all proud of their world-famous heritage. Things have changed greatly since Mainland China’s innovation and the joining of both Mainland China and Taiwan in WTO. The competition and cooperation between Mainland China and Taiwan become more noticeable. Mainland China can learn business management and international marketing from Taiwan, while Taiwan can benefit from doing business with Mainland China because of its huge population and abundant resources. Use of different advantages from both sides to maximize the benefit has become the focus of many business strategic plans.
The subject of this thesis includes religious culture “Buddhist Shoalin culture” and “Taoist Taichi culture” as the major source of originality. The case company proposed to develop four of the culture creative scenery located in Taiwan and Mainland China. Because the scenery development involves a great deal of funding, appropriate financial planning is essential. Furthermore, investment strategy is likely to be influenced by different investment climate, industrial competition, R&D, production technology, organization and management system.
Traditional investment decision often used financial index such as NPV & IRR which is hard to appreciate the true value of the project. In fact, many non-financial indexes such as investment climate, industrial competition, innovation, brand, supply chain, substitutes, complements, customers, employees, internal flow, etc, also affect financial outcome.
This thesis was based on “value creation” as a strategic analysis tool to assess Mainland China’s and Taiwan’s environment, industry, and the project value. Six decision-making tools were used including “Stobaugh investment climate analysis model”, “BERI business risk index”, “Industrial return rate of equity”, “Six competitive forces analysis”, “The balanced scorecard”, and “Value, mission & vision”. The “Quality” and “Quantity” factors were also taken into account, so that through establishing a more comprehensive and rational decision-making model, it can promote the quality of the large scale project decision-making.
The value of religious culture creative scenery is to build a sensational experience and thinking identification to lead the consumers into the atmosphere of culture belief and reach spiritual blessing and satisfaction. Therefore, experience marketing becomes an important path to create revenue for religious culture creative scenery. In the era of experiencing economy, religious culture scenery is featured with its clear subject-orientation, experiencing design, distinguishing market segment, low demand elasticity in price, and superiority in cash flow stability.
The development of religious culture creative scenery not only means the continuation of history and culture, but also facilitates related industry development. It also fills human spiritual life and promotes company reputation. These invisible values exceed far more than its financial value. This research has made the priority for scenery development to provide case-company a clear direction for a comprehensive development strategy.
Subjects
價值創造
更週全的理性決策模式
體驗行銷
religious culture creative industry
value creation
a more comprehensive and rational decision-making model
experience marketing
Type
other
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