Repository logo
  • English
  • 中文
Log In
Have you forgotten your password?
  1. Home
  2. College of Management / 管理學院
  3. International Business / 國際企業學系
  4. The Effect of Macro-Economic to Customer Behavior-An Example of Barnesandnoble.com
 
  • Details

The Effect of Macro-Economic to Customer Behavior-An Example of Barnesandnoble.com

Date Issued
2010
Date
2010
Author(s)
Chen, Xin-Feng
URI
http://ntur.lib.ntu.edu.tw//handle/246246/252772
Abstract
How to realize the customers’ heterogeneous and dynamic behavior and predict what happened in the future is very import to marketers. Nowadays under the advance of information systems, marketers use more precisely and prudent techniques such as database to analysis customers action. However, they rarely consider what is momentum to drive customer’ behavior change, many questions about that “Can we use event research to explain the change?”, or “Can we use economic situation to testify that? In order to find the effect of macro-economic to customer behavior, we use ComScore database in the period of 2006 to 2007 and take Barnesandnoble.com for example. We divided the all period into 24 units and observe the correlation between customers’searching behavior and purchasing behavior base. Later we implement the Hierarchical Bayesian Model to research if macro-economic would have an effect on customer behavior’s shift. We find that Barnesandnoble’s customers’ behavior will change by time and interact with macro-economic. We thus set up suitable and effective marketing strategies and later we also bring up the circumstance and the research goal in the future.
Subjects
Database Marketing
Hierarchical Bayesian Model
Type
thesis
File(s)
Loading...
Thumbnail Image
Name

ntu-99-R97724058-1.pdf

Size

23.32 KB

Format

Adobe PDF

Checksum

(MD5):2e66ba0e515e46150f67d6de4016dc78

臺大位居世界頂尖大學之列,為永久珍藏及向國際展現本校豐碩的研究成果及學術能量,圖書館整合機構典藏(NTUR)與學術庫(AH)不同功能平台,成為臺大學術典藏NTU scholars。期能整合研究能量、促進交流合作、保存學術產出、推廣研究成果。

To permanently archive and promote researcher profiles and scholarly works, Library integrates the services of “NTU Repository” with “Academic Hub” to form NTU Scholars.

總館學科館員 (Main Library)
醫學圖書館學科館員 (Medical Library)
社會科學院辜振甫紀念圖書館學科館員 (Social Sciences Library)

開放取用是從使用者角度提升資訊取用性的社會運動,應用在學術研究上是透過將研究著作公開供使用者自由取閱,以促進學術傳播及因應期刊訂購費用逐年攀升。同時可加速研究發展、提升研究影響力,NTU Scholars即為本校的開放取用典藏(OA Archive)平台。(點選深入了解OA)

  • 請確認所上傳的全文是原創的內容,若該文件包含部分內容的版權非匯入者所有,或由第三方贊助與合作完成,請確認該版權所有者及第三方同意提供此授權。
    Please represent that the submission is your original work, and that you have the right to grant the rights to upload.
  • 若欲上傳已出版的全文電子檔,可使用Open policy finder網站查詢,以確認出版單位之版權政策。
    Please use Open policy finder to find a summary of permissions that are normally given as part of each publisher's copyright transfer agreement.
  • 網站簡介 (Quickstart Guide)
  • 使用手冊 (Instruction Manual)
  • 線上預約服務 (Booking Service)
  • 方案一:臺灣大學計算機中心帳號登入
    (With C&INC Email Account)
  • 方案二:ORCID帳號登入 (With ORCID)
  • 方案一:定期更新ORCID者,以ID匯入 (Search for identifier (ORCID))
  • 方案二:自行建檔 (Default mode Submission)
  • 方案三:學科館員協助匯入 (Email worklist to subject librarians)

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science