The Study of Customer Relationship Management Applied to Police Organization
Date Issued
2006
Date
2006
Author(s)
CHANG, CHI
DOI
zh-TW
Abstract
Under past time and space background, the police organization has long been playing the role as manager and has rarely considered the public as customer to implement the concept of customer relationship management. This study is meant to set up the core value of the police organization. It is intended to find out the core value which should be highlighted by our police organization such as protection, integrity and professionalism by employing Value Chain Analysis and consulting domestic and foreign police organization’s declaration of police core value. It is also intended to find out the different concept of police value and customer relationship management between the police and the public by means of survey questionnaire research and analyze the necessity for the police organization to introduce customer relationship management into it by using police value structure. It is hoped that we can provide an in-depth service which can meet the public’s needs through the introduction of superior customer relationship management system as a measure to improve police-public relationship. In this way, we can promote the public’s satisfaction and loyalty and establish superior and professionalized police image.
This study has suggested the police organization to identify the police core value as early as possible and examine the police missions stipulated in Article 2 of the Police Act. Meanwhile, the police organization should also be actively promoting customer relationship management related work. In the end, it has suggested the police organization to pay much attention to the police moral education in order to allow the police fellows to have cognition in the core value which can be a great cohesive source for them so that they can work together and create incomparable power.
Subjects
警政機關
核心價值
顧客關係管理
Police Organization
Core Value
Customer Relationship Management
Type
other
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ntu-95-P93743010-1.pdf
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