I create, therefore I agree: Exploring the effect of AI anthropomorphism on human decision-making
Journal
Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
Pages
241-244
ISBN
9798400701290
Date Issued
2023-10-14
Author(s)
Huang, Janet Yi Ching
Abstract
Artificial intelligence (AI) has been widely adopted daily, and much academic effort has been directed to investigate the influencing factors of human acceptance and collaboration with it. Anthropomorphism can effectively foster positive evaluations of inanimate objects, and AI is no exception. The current study investigates how naming and personalizing an AI prototype's appearance affect the human decision in a recipe ingredient recommendation system and finds that people are more likely to accept AI's recommendation if they could name and customize its appearance than if they did not have the options.
Event(s)
26th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2023, Minneapolis
Subjects
anthropomorphism | artificial intelligence | decision-making | naming
SDGs
Publisher
Association for Computing Machinery
Type
conference paper