The Export Promotion and Marketing of Agri-food Products: The Role of Government
Resource
農業與經濟, 32, 001-028
Journal
農業與經濟
Journal Issue
32
Pages
001-028
Date Issued
2004-06
Date
2004-06
Author(s)
Chang, C.C.
Shie, W.F.
Abstract
The purpose of this study is twofold. First, we examine the export performance and structural change of Taiwan’s agri-food products using historical trade statistics and revealed comparative advantage indexes. Next, we explore the future challenges in export promotion faced by the farmers and government in the world market. Our major finding is that although Taiwan’s agri-food products exports are not as competitive as the
other Asian-Pacific countries, they can obtain greater opportunities by adopting market segregation, brand promotion, food safety certification, as well as contracting with the multinational agro-exporters, supermarkets, wholesalers, and food processors to meet future demand in the global market. The government needs to consolidate their efforts in providing small farmers with necessary training and financial assistance and to reduce transaction costs in finding new markets.
Subjects
農產貿易
競爭力
行銷
出口補貼
Agricultural trade
Competitiveness
Marketing
Export subsidies
Type
journal article
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