Research on the Business Model of Green Building Materials with Efficient Performance
Date Issued
2016
Date
2016
Author(s)
Chang, Chia-Ling
Abstract
Industrial Revolution in the eighteenth century did not only influence civilization and technology but also created prosperous economy and human life by shortening the distance of the world. However, wealthy life of human beings caused the destruction of earth. Being aware of the environmental crisis, people have begun to pursue human-based health and sustainable development through promoting the environmental protection activities, such as biodiversity, amount of green, soil water content, daily energy saving, CO2 reduction, waste reduction, quality of indoor environment, water resources, waste water and other garbage; besides, the goals to achieve ecology, energy saving, waste reduction, and health had been set. Owing to the rising awareness of environmental protection, the potential of environmental protection related industry can be expected. It is a great market decision to enter environmental protection or other related industries. In addition, this business model has not yet been used widely on the domestic market of green building materials industry. Therefore, according to the raised awareness of environmental protection, this study aimed to investigate the acceptance and future development of business model in green building materials with efficient performance. The results are revealed as followings: First, since the construction market did not recover as expected, it is getting more difficult and requires more concerns for construction industry to expand the market share of green building materials with efficient performance. Second, applying marketing strategy, market segmentation, brand positioning, product performance, logistics, access, quality and service business model strategy, can allow consumers to comprehend the characteristics of green building materials with efficient performance, as well as improve the perspective of consumer for green building materials with efficient performance through developing strong R&D products. Third, the effect of high cost and the weakness of higher selling price via developing R&D product should be considered while setting the marketing strategy of business model in the internal organization. Four, the enterprises of green building materials with efficient performance should focus on enhancing the characteristic of products and functions, in order to lower the effect of threats and increase the loyalty of consumers to the green building materials with efficient performance. Thus, the goal of profit growth could be achieved.
Subjects
Business Model
Green Building Materials with Efficient Performance
Brand Positioning
Market Segmentation
SDGs
Type
thesis