Branding vs contract manufacturing: Capability, strategy, and performance

Journal

Journal of Business and Industrial Marketing

Journal Volume

28

Journal Issue

4

Pages

317-334

Date Issued

2013

Author(s)

Hsiao Y.-C.

DOI

10.1108/08858621311313910

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/471884

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84878253401&doi=10.1108%2f08858621311313910&partnerID=40&md5=d6b3906ab5c1577738a71af2aa50b0c5

Type

journal article