The Revitalization of Historical Sites in Taipei Consumption Society
Date Issued
2006
Date
2006
Author(s)
Huang, Jen-Chih
DOI
zh-TW
Abstract
Following the transformation of cultural consumption and policy, the revitalization of historical sites has become a new fashion. The hot tide had been emerging not only from the changes of the cultural and heritage policy of the state, but also from the spatial consumption and consumption of nostalgia in the city. This research tried to figure out that with the diversion of spatial function fitting into the favor of cultural consumption, revitalizing the historical sites has been an important policy for the urban regime to recall civic identities. Besides, under the effects of neo-liberalism and city entrepreneurialism, spatial efficiency increasingly replaced historical meaning as the first concern. Historic preservation therefore no longer aimed in the city history, but in city marketing. Moreover, preserving the spatial forms and making a palimpsest of the space allowed the process of revitalization as a double edges sword to carve the city’s history and culture face.
In order to understand the management patterns and the elements for consumption more clearly, the cases studies part chose the Red Playhouse, Taipei Film House, and Taipei Story House as examples. These cases showed that the concern of revitalization policy, especially in consumption society, had more focuses on their management issues than their preservation meaning. Self-sufficiency policy condition brought in financial pressure, and pushed the heritages into commercial and marketing field. Branding the landscapes, accepting commercial activities, and commoditizing the heritages became the necessary survival strategies. The patterns of diversion and their commercialization degree depended both on the managers’ attitude to heritages and the skills and experiment they had to deal with the management issues, such as the image of the historical space, the consumption elements, and the neighborhood network.
However, the monopoly rent of heritages with their histories as the stories of their brands therefore create new symbol consumption. Furthermore, the social meaning and the publicness of releasing spaces were also increasingly replaced by the cultural consumption in the process. Thus, to retrace the trend of revitalization is to introspect that how we face the public participation in daily life, especially after just shopping the local culture
Subjects
古蹟保存
古蹟再利用
紅樓劇場
台北之家
台北故事館
Historic Preservation
Cultural Consumption
the Revitalization of Historical Sites
Red Playhouse
Taipei Film House
Taipei Story House
Type
thesis
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