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  4. A study of academic library users' decision-making process: a Lens model approach
 
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A study of academic library users' decision-making process: a Lens model approach

Resource
Journal of Documentation, 65(6), 938-957.
Journal
Journal of Documentation
Journal Volume
65
Journal Issue
6
Pages
938-957
Date Issued
2009
Date
2009
Author(s)
MUH-CHYUN TANG  
DOI
10.1108/00220410910998933
URI
http://ntur.lib.ntu.edu.tw//handle/246246/242805
Abstract
Purpose – The purpose of this paper is to investigate the mediating role different information
sources (or cues) play in forming users’ mental representation of a work in an academic library setting.
Of particular interest is discerning how these information sources influence borrowing decisions.
Design/methodology/approach – A large-scale user survey featuring two-part questionnaires was
utilized in an academic library setting. The questionnaires were designed to ascertain those
information sources exerting a formative influence on users’ information-seeking behavior, especially
the routes by which users came to know of a title and the sources by which they infer its content.
Findings – Evidently users adaptively make use of a variety of cues to help them fulfil their
information needs. These cues significantly reduced the uncertainty faced by users making a
borrowing decision, even after their sense of domain familiarity was controlled for. The paper
concludes with a discussion of the implications of the findings for library services. It is suggested that
libraries could provide a more “cue-rich” environment that supports users’ decision making and
facilitates exploration of their collection.
Originality/value – The research questions were framed in the language of decision-making theory,
which, as the research demonstrates, sheds light on the dynamics between “cue validity” and
judgment uncertainty. It also demonstrates the applicability of the “accuracy-cost” framework in the
study of human information-seeking behavior.
Subjects
Decision making
Academic libraries
Type
journal article
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