Taking Sides for no Reasons? The Effect of Uncertainty for Implicit Partisanship Effect
Date Issued
2006
Date
2006
Author(s)
Chang, Yun
DOI
zh-TW
Abstract
After spending 45 s studying the names of 4 members of a hypothetical group, participants showed both implicit identification and implicit preference with the group, a finding labeled implicit partisanship (Greenwald, Pickrell, & Farnham, 2002). The current study attempted to explore the mechanism of implicit partisanship, i.e., the moderation of uncertainty. Experiment 1 replicated implicit partisanship effect in Chinese culture. Experimental 2 replicated Experiment 1 and also manipulated participants’ levels of uncertainty. As predicted, high-uncertainty participants showed both implicit identification and implicit preference with the group they spent additional 45 s studying the names of the group members. The low-uncertainty participants, however, showed no implicit partisanship effect. The results suggest that implicit partisanship effect remained stable cross-culturally, and uncertainty level can moderate this effect. Alternative explanation of the results and the restriction of this study are discussed.
Subjects
內隱選邊
不確定感
內隱聯結測驗
Implicit partisanship effect
uncertainty reduction
Implicit Association Test
Type
other
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