Business Plan: Wan Hao Yuan Hao
Date Issued
2012
Date
2012
Author(s)
Cotraviwat, Albert
Abstract
Executive Summary
玩好元好 is a free online gaming platform co-founded by partners Albert Cotraviwat and Pierre Lin. Classmates at National Taiwan University, both co-founders shared a similar entrepreneurial mindset and love for online gaming. This love, coupled with their amazement of the explosive growth in online gaming in the past five years, has led Albert and Pierre to engage in conversation and in turn, creation of their start-up. In response to thorough due diligence of industry analysis and market research, 玩好元好 plans to capitalize on a global $5.5 billion industry.
With other US incumbents providing a somewhat similar free online gaming model, 玩好元好 plans to distinguish itself and dominate the free online gaming platform market in Taiwan by incentivizing gamers with never-before seen financial rewards and a social community that advocates extrinsic and intrinsic rewards. From featured deal of the week certificates, monthly tiered prizes, to all the personal satisfaction gained from gaming achievements and its social recognition, 玩好元好targets casual gamers ages 12-54 interested in a fun-free way to relax and kill time.
Located in Taipei, Taiwan, 玩好元好plans to feature weekly social games that appeal to the casual consumer. Games characterized as being fun and easy to learn, will be both crowd-sourced and developed in-house with revenue being split 80-20 in favor of developers. WanHaoYuanHao.com projects to earn a net income of $74,628 end-2017 through its two main revenue streams which include virtual good purchases and 3rd-party advertisement. A modest user base CAGR 9.07% is assumed.
Through this business plan we intend to define our identity, examine our corporate strategies, give an overview of our operational plan, and disclose our expectations for future financial gains. No additional funding currently is required.
Subjects
Wan Hao Yuan Hao
Type
thesis
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