The transformation of journalistic culture in the age of new media technology
Date Issued
2014
Date
2014
Author(s)
Tsai, Yu-Ching
Abstract
The Sunflower Student Movement which was a protest movement driven by a coalition of students and civic groups between March 18 and April 10, 2014 in Taiwan has provoked lots discussion about the democratic potential of new media technology.It is widely expected that the new media technology can empower the audiences to act as the grassroots netizens from bottom to up.There are growing worldwide research achievements devoted to the local research on the relation of new media technology,communication transformation and civic society.This thesis puts the emphasis on the changing roles of audiences and the altered mode of news production and consumption in the age of new media technology.We offered a wider definition of journalistic culture which is based on the body of the active audiences themselves to be the producers and consumers of the media contents.
We also raised a new mixed perspective of the technological and historical perspecitves on the new media technology research.We are led by the wider cultural consciousness integrated with the socio-cultural , political and economic factors to stress both on the convergence nature of the technology and the practical context and social absorbtion where it is operated.We observe the emerging transformation of journalistic culture on three aspects of “the news room culture”, “the user-generated contents”, and “the active audiences”.
“The active audiences” are the core focus in our propositions.We argued that it is the active role of the audience to turn “the aggregated individuals” into the “the organized individuals”. Under certain social and political-enonomic circumstances, the technology can promote the public participation by enhancing the autonomy and the public consicouness of the audiences.
The journalistic culture in the age of new media technology was transformed from the “production culture”based on the media institutions into “the consumption culture” based on the audiences. The media contents are no more offered by the professional journalists and consumed by the passive mass audiences. Instead, the media practitioners are forced to render their power to the active audiences and communities acting as both the producers and consumers to consume the “user-generated contents”.It is the most positive meaning of the journalistic culture that we suggested in the age of new media technology.
The thesis summarizes the features of the transformation of the journalistic culture and looks forward to examine the findings in the local context of Taiwan. We appreciated the highly-developed Information Technology Infrastructure of Taiwan and the high-quality Internet literacy of the citizens here.With these inherent conditions, we expect more relative researching effort put in the further local research to combine the theoretical and empirical results.
Subjects
新媒介科技
融合性觀點
新聞文化
匯流
新聞室文化
使用者生產內容
主動的閱聽人
Type
thesis
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