The Business Model in Information Asymmetry Business Environment by Using Web 2.0 Concept
Date Issued
2007
Date
2007
Author(s)
Yeh, Hsin-Hung
DOI
zh-TW
Abstract
Information Asymmetry is a common phenomenon that exists in today’s business environment, it caused high search and transaction cost because consumers have to pay a lot of effort to compare price and quality, to search for advise from friends, to bargain and negotiate…and for the sellers, they have to hire a lot of sales for customers facing to response to their inquiries and deal with negotiation, as well as convince them that their goods is the best for them to buy.
By using Web 2.0 concept, we have a good chance to reduce the inefficiency of market which caused by Information Asymmetry. Consumers could have strong power to deal with sellers by equipping their knowledge and information from Web sites. We can use Web 2.0 concept to accumulate consumers’ experience and knowledge that the products and services they bought, then we can reduce the phenomenon of Information Asymmetry which exist between sellers and buyers. With the stronger buying power from consumers, sellers have more incentive and willingness to improve their product and service quality to win recognition and public praise from consumers.
This thesis’s major purpose is to propose an architecture of business plan by using Web 2.0 concept to harness collective intelligence from consumers everywhere from internet, then we can reduce the level of Information Asymmetry in business environment to improve market efficiency and create value to consumers and sellers, as well as the whole society. Hopefully everyone who visit “Master Buyer” web site can equip plenty of knowledge and experience to buy with high value added products and services, and those sellers don’t need to compete only on price war, but also on the value they can deliver. Thus, we can achieve win-win result to consumers and sellers.
Subjects
Web 2.0
商業模式
消費決策模式
Information Asymmetry
Business Model
Consumers buying decision model
Type
other
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