Examining "untact" tourism behaviour in South Korea during the COVID-19 pandemic: a two-wave longitudinal study (March and September 2020)
Journal
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
Journal Volume
27
Journal Issue
1
Pages
15
Date Issued
2022
Author(s)
Abstract
This study highlights the alternative travel behaviour called “untact” tourism during the Coronavirus disease-19 pandemic in South Korea. Based on the two-wave longitudinal data collection in March and September 2020, this study aims to (a) examine individuals’ domestic travel experiences and patterns among Korean people, (b) develop a measurement scale for untact tourism from an emic perspective, and (c) demonstrate the major antecedents of untact tourism behaviour. This study offers a timely understanding of individuals’ travel patterns in the context of untact tourism during the unprecedented pandemic and provides insightful implications for practitioners to revitalize the tourism industry.
Subjects
Untact tourism; Coronavirus disease-19 (COVID-19); risk perception; theory of planned behaviour; longitudinal study; South Korea; PLANNED BEHAVIOR; RISK PERCEPTION; INTENTION; TRAVEL; VARIABLES; MEDIATOR; IMPACT; MODEL
SDGs
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Type
journal article