This study is to discuss how to establish information technology Strategy: A case study on a Multi-national Medical Device company in Asia Pacific

Owing to 21st global keen competition and rapid changing economic environment, company is required to have multi-national and regional horizons and strategies by making use of information from customers, distributors and business partners. A multi-national company must ensure that all the employees clearly know company’s objectives and their roles. Having established information-sharing platform among customers, distributors and business partners through information system, leading to build up close relationship, the company value can be increased.
The purposes of this research are:
1. To understand current situation of Medical Device industry.
2. Try to construct a model and relationship to address the information strategy.
3. Examine and map information resources integration to the business impact.

This research develops a model for multi-national medical equipment company, which is based on Charles W. L. Hill and Gareth R. Jones; and Michael Porter’s business strategic models that cover internal and external environment analysis and SWOT analysis. By using this industry specific model, we designed that the Information strategy focus on system integration, which includes One IM Team and One Regional Model strategies for the case company.
After a lot of analysis and studies, we have come to the conclusions that One IM Team and One Regional Model strategies create much competitive advantages for company in a short run. We recommend that company must make use of information in order to gain huge factor values; get rid of various barriers; and turn opportunities into wins. Due to business need for information and fast changing healthcare industry, especially in developed countries like China and India, it is vital to make current information system more effective; fulfill and satisfy customer needs; reach new customers and reduce the communication cost.