Business Model Analysis of Biotechnology and Medical Companies in Taiwan
Date Issued
2004
Date
2004
Author(s)
Chen, Mei-Ju
DOI
zh-TW
Abstract
Under the favorable policy support and a well-established legal environment, the biotechnology and medical industry in developed countries prosper with vigorous market growth and leading technologies. In the past, only few very large pharmaceutical companies were able to finish the whole process of new drug research and development on their own. In contrast, the trend is towards specialization in a particular section of the value chain. The specialization allows small biotech companies to focus on and leverage their core competences through strategic alliances and interdependency. This development provides opportunities for companies in Taiwan with constrained endowments to go across the territory of new drug development.
The biotechnology and medical industry in Taiwan faces critical limits in technology and resources. Under such circumstances, how do these biotech and pharmaceutical companies organize their scarce capital assets, construct their business model to strengthen core competences, avoid business risk, cooperate with foreign companies, and eventually enter the new drug development field? We also want to find out which kind of business model is more suitable under Taiwan’s situation (both on a macro and micro level).
In order to fully understand the operating models in the stages of growth, we choose Vita, Genovate, Maywufa and TTY as our research targets, and combine with related business model theories to analyze Taiwan’s medical industry and companies’ business models (business scope, profit capture, value proposition, strategy control), cooperative models, and growth paths. The conclusion will set forth the conditions and limits that different models will confront, thus providing a reference for incumbents and new entrants.
Subjects
經營模式
懷特新藥
賽亞基因
健亞生技
價值鏈
Vita
Genovate
Value Chain
TTY
Business Model
Maywufa
Type
thesis
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