Many managers return to campus and study in the program of the EMBA. There are various reasons such as expanding business chance, changing work environment, breaking middle-age obstacle and realizing the different knowledge. The EMBA market grows fast in Taiwan, and this research will find out the reason why they have to get in the classes as well as discuss about school types, student's characters and experiences, student's sources, teacher’s sources, core courses and school fees. At last it would take into the application by conjoint analysis method.
