An Application of Decision Tree Generation to the Induction of Management Scenarios
Date Issued
2016
Date
2016
Author(s)
Yeh, Chia-Wei
Abstract
A large part of domestic industries is rooted in contract manufacturing but the need to develop brand powers have been fully recognized in the industry. Secondary brands rooted in contract manufacturing are in weak positions in competing with name brands. Therefore, how to develop the strategic option of a secondary brand forming an alliance with a channel brand to compete with the name brands is a significant issue. Then we can develop many scenarios which will happen in the future and continuously induce them into a lot of useful strategies by scenario analysis. This paper discusses with an issue of integration of knowledge. First, we consider a model of product positioning is constructed to analyze the feasibility of such a strategy. Then we apply concepts of knowledge discovery in database and scenario analysis to construct a database of scenarios. Finally, we use decision tree method to classify different scenarios and make an induction of them. A result we obtained is the market scale of the alliance is the determinant factor.
Subjects
Scenario Classification
Scenario Induction
Decision Tree
a Strategy of Brand Alliance
Type
thesis
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