Asymmetric effect of distribution intensity on marketing performance: The moderating role of brand awareness

Journal

Asia Pacific Management Review

Journal Volume

14

Journal Issue

3

Pages

251-262

Date Issued

2009

Author(s)

Liu, H.-W.

HENGCHIANG HUANG

Lin, Y.-L.

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459326

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-77953591804&partnerID=40&md5=61c1846dd246bcaa4b48535b04a6f153

Type

journal article