Development Strategy for Department of Chinese Medicine of a Regional Hospital in Taiwan -A Case Report
Date Issued
2015
Date
2015
Author(s)
Chen, Wei-Ta
Abstract
Due to the impact of the National Health Insurance Program and the rapidly changing environment in Taiwan, most of the hospitals were facing great challenges. According to the global budget system of National Health Insurance Administration, almost all medical institutions tried their best to increase their medical service revenue as much as possible to capture the most portion of global budget managed by National Health Insurance Administration. However, the reimbursed floating values appeared to decline gradually. The medical industry has become a highly competitive but extremely low profitable industry. The operating and financial performances of most medical institutions, which include Traditional Chinese Medicine (TCM) industry, have deteriorated dramatically. Thus, it is urgent for the medical community to find a way out of the crisis. Based on the characteristics of TCM industry, corporate environmental analysis, Porter’s five forces model, and Strengths, Weaknesses, Opportunities and Treats (SWOT) analysis, this study focuses on developing a successful operation strategy for a department of Chinese Medicine in a regional hospital. We found that this TCM case fully leveraged the advantages, resources, and inter-department collaboration of a Health Care Group to create differential services compared to other TCM institutions. Basic concepts of organizational change and a framework for strategic alliance for management team of other TCM institutions and researchers were also provided in the TCM field.
Subjects
regional hospital
Chinese medicine
Porter’s five forces model
SWOT analysis
development strategy
Type
thesis
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