A Novel On-line Business Model of Ancient Art：Exploring the Feasibility through Current Situation of Ancient Jade in Taiwan and Mainland China

ABSTRACT After experiencing the Financial Crisis of 2007-08, China government’s restriction of circulation, several transaction bilk on the market, and low consensus and trust among collectors, the environmental condition of ancient jade market is much harsher than bronze, porcelain, painting, and calligraphy. However, the market situation of auction house recently shows there is apparent reversion on the market, which once again attracts many collectors. Value Creation Model is applied in this research to analyze how traditional ancient arts collecting company take advantage of the network platform to integrate and improve the current market situation. Finally, helps the company transformed into a financial and transaction service provider. This research takes the ancient jade in Taiwan and Mainland China for example, hoping to propose an available improving program. In many cases, people tend to rely on traditional physical stores more than E-Commerce, yet the global transaction on the internet is indeed a trend. How to take advantage of the convenient characteristic of E-Commerce and how to improve the harsh condition in ancient arts industry is also the main topic we investigate.