New Business Model： Business Plan of Oriental-Group Case Study
Date Issued
2015
Date
2015
Author(s)
Chang, Sun-Yi
Abstract
This research is based on new business model and taking the new business plan of “Oriental-Group corporate” as an case study. The main purpose of this research is to understand, analyze about these existing arts brokerage business model and how it applied to the current status of the industry; then through new business models to identify problems currently existing mechanisms and suggest amendments; then taking"" Oriental-Group corporate new business plan"" as an example to explain how will it implement its new business model to this industry in practice. In recent years, the Korean arts industry is blooming, also in mainland China. Which means that there is a big potential business opportunities. There’s always a business model to support an industry, trying to find out this business model behind the system and the suggest a new business model is the main point of this research. Focus on ""arts brokerage industry"" and ""new business models"" , this research includes literature review, market status, competitor analysis of the pros and cons, industry opportunities, industry key success factors ... Beyond the analysis and comparison, this study is more comprehensive to the actual case of “new business model of “Oriental-Group corporate” business plan, including company profile, organizational structure, core competencies, operating plans, target customers, profitability analysis, future operating profit forecast, risk analysis, company IPO planning ... etc will be explained. Thus, through the analysis and discussion of this case, the study proposed an new idea（new business model） to improve this industry, which also constructs a highly innovative integration platform to making artists, business owners, tripartite brokerage firm can achieve win-win symbiotic situation.
Subjects
new business model
business model
business plan
artist agent
Oriental-Group
Type
thesis