Value Innovation Strategy of Suppliers in Speaker Industry - Case of M Company -
Date Issued
2006
Date
2006
Author(s)
Chang, Shu-Chin
DOI
zh-TW
Abstract
In facing the global competition, many Taiwanese companies especially in the traditional industries have decided to move out of the island, due to cost concern. The labor intensive speaker industry is one of such examples. In the 90s of the last century, many companies in the speaker industry have seen to move to Mainland China or South-East Asia. To control the resources of raw materials becomes the key success factor in achieving competitive advantages in operation, technology and marketing in the speaker industry.
This thesis is based on the case study for M company, engaged in manufacturing conductive line within the speakers. The research methodologies include interviews as well as various analyses such as SWOT, Five Forces of Competition as well as Game Theory to investigate the competitiveness in the speaker industry. Four questions are raised, in studying the transformation of this industry between 1980- 2000: First, should moving the companies out of Taiwan be the only choice for small and medium size companies? Second, if not, what is the strategy to maintain the competitiveness? Third, what is the value innovation in the speaker industry? Forth, how to leverage the supply chains to maintain and concrete the leadership in this field?
This thesis should provide other small and medium size companies with other choices and paradigms for better performance.
Subjects
揚聲器產業
資源基礎
競合
speaker industry
resources-based theory
co-opetition.
Type
other
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