Cultural and creative ingustries branding strategy

Date Issued
2011
Date
2011
Author(s)
Yuan, Tong
URI
Abstract
To find out what is the core competencies of the cultural and creative industries. To exam the products from different field of this industries by Poter’s Diamond model， to see if there is the same or diference.
Subjects
Cultural and Creative Industry
Cultural and Creative Strategy
Branding
Brand Strategy
Industry Cluster
Type
thesis
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ntu-100-P98746003-1.pdf

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